Checklist · Tradies

The tradie website checklist.

What customers look for before they ring a plumber, sparky, builder or landscaper — and the details that decide whether they call you or the next listing. General information, not legal advice.

Go to the checklist Tradie website packages

Written by Rifat Hasan Rafi, founder of SIX9 Design · Last reviewed 10 October 2026

How customers choose

Three questions every visitor is asking

Someone with a leaking tap or a dead switchboard does not browse. They decide in seconds.

Question	What answers it	What goes wrong
Do you do this job, here?	Service list plus the suburbs you cover, written as text	Areas buried in an image or missing, so they call someone who lists their suburb
Can I trust you?	Real job photos, licence or registration details, ABN, reviews	Stock photos, no licence details, no name or face
How do I reach you right now?	A tappable phone number at the top, plus a short quote form	A long contact form, or a number you cannot tap

The checklist

What a tradie website needs

Tick these off before you think about colours or logos. Each one removes a reason for a customer to look elsewhere.

A tap-to-call number on every page
Put it in the header, keep it visible on mobile, and make sure it is the number you actually answer.
Your services, one clear section each
Say what you do in the words customers search, for example “hot water repairs” or “switchboard upgrades”, not only “general plumbing”.
The suburbs you cover, as text
List the suburbs or regions, such as the south-east or inner north, so both customers and search engines can read them.
A short quote form
Name, phone, suburb and a line about the job. Every extra field costs you enquiries.
Licence or registration details where required
Rules vary by trade, so check with your regulator, such as Energy Safe Victoria for electricians or the Victorian Building Authority for plumbers and builders, and show what they require. Never display a licence you do not hold.
Photos of your own work
Before-and-after shots from real jobs beat stock images. Ask customers before you publish photos of their home.
Reviews you can stand behind
Show genuine customer reviews with permission. Do not invent or buy them.
Your ABN and business name
Use the same business name and details everywhere, and check your ABN is active on ABN Lookup.
Emergency and after-hours details
If you take emergency call-outs, say so, with hours and any call-out fee policy in plain words.
Fast and readable on a phone
Google uses the mobile version of your site for indexing, so check it on a real phone. See Google’s mobile-first indexing guidance.

Google

Your website and your Google Business Profile

They work as a pair: the profile gets you found on the map, the website closes the job.

Use the same business name, phone number and website on your profile and on your site.
If you work from home and travel to customers, Google’s guidelines say to hide your address and set a service area.
Do not stuff suburb names or services into your business name on Google. Use your real, signed business name.
Link your profile to the page that matches the job, not just the home page.

Nobody can promise a position on Google. Clear pages, accurate details and genuine reviews give you the best chance, and results take time.

Mistakes

Common tradie website mistakes

We see the same few problems on small trade sites.

Phone number as an image
It cannot be tapped or read by search engines. Use real text with a phone link.
One page for everything
A plumber doing hot water, blocked drains and gas fitting is better served by a section or page for each.
Out-of-date details
An old copyright year, a closed phone line or a dead contact form tells customers you may not be around.
Slow pages from huge photos
Compress job photos before uploading. Phones on mobile data will not wait.
No next step
Every page should end with one clear action: call, or request a quote.

Cost

What a tradie website costs

Prices vary widely between specialist agencies and general studios. Here is how published starting prices compare.

Provider	Published starting price	Notes
Dynamic Websites	From $1,895 (inc GST)	Starter package: 5 pages
Setout Digital	From $997	Trade websites; GST not stated
Brag Design	From $799	WordPress websites for tradies
SIX9 Design tradie packages	A$169 / A$299 / A$449 once	Up to 3, 5 or 8 pages; domain and hosting separate

Figures as shown in each provider’s search listing or website, checked 10 October 2026. SIX9 Design is not affiliated with the businesses named. Prices change — check each provider before deciding.

We build tradie sites around this checklist: tap-to-call, service areas and a short quote form. Licence and registration wording must match what your regulator requires of you. See tradie website packages.

Sources

Google Business Profile — guidelines for representing your business (service-area businesses) · checked 10 October 2026
Google Search Central — mobile-first indexing best practices · checked 10 October 2026
Energy Safe Victoria — search the public licence register · checked 10 October 2026
Victorian Building Authority — check a practitioner’s registration or licence · checked 10 October 2026
ABN Lookup — check an ABN · checked 10 October 2026

What should a tradie website include?

At minimum: what you do, the suburbs you cover, a phone number that is tappable on mobile, a short quote form, your licence or registration details where your trade requires them, photos of real jobs, and your ABN. Everything else is a bonus.

Do I need a website if I already have a Google Business Profile?

A Google Business Profile helps people find you, but it has limited room for your services, areas, licence details and photos of finished work. A website gives you a place to send people from Google, from your van signage and from quotes, and one you control.

Should I show my home address?

If you work from home and travel to customers, Google’s guidelines for service-area businesses say to hide your address and set a service area instead. On your website, list the suburbs you cover rather than your street address.

Where do I show my licence number?

Rules differ by trade and state, so check with your regulator — for example Energy Safe Victoria for electricians, or the Victorian Building Authority for plumbers and builders — and show the details the rules require. Never show a licence you do not hold.

Does my site need to work on a phone?

Yes. Most people looking for a tradie are on a phone, and Google indexes the mobile version of your site. A site that is hard to read or tap on a phone loses enquiries and can rank worse.

How much does a tradie website cost?

Specialist tradie web designers publish starting prices from about A$800 to A$1,900 and up. SIX9 Design websites cost A$169, A$299 or A$449 once for up to 3, 5 or 8 pages, with a quote form and service-area pages. Domain and hosting are separate. We confirm the scope and total in writing before any work starts.

Is a monthly website plan or a one-off price better for a tradie?

Some tradie web designers charge no upfront fee and bill a monthly plan; others charge once. Neither is wrong, but compare the total over three years, and ask who owns the domain and the site if you cancel, what the monthly fee covers, and whether changes cost extra. SIX9 Design charges once: A$169, A$299 or A$449 for up to 3, 5 or 8 pages.

Can customers pay after the site is built?

That is how we work: we confirm the scope and total in writing first, and you pay once the site is built and you are happy with it.

Keep exploring

Tradie website packagesService-area and quote-form websites from A$169 Web design MelbourneHow we work with Melbourne small businesses Google Business Profile checklistSet up and keep the free map listing that pairs with your site How to ask for Google reviewsText templates, timing and what never to do Small business website checklistThe basics every small business site needs Website cost guideBuild, content and running costs explained Affordable websites in AustraliaWhat each package includes, and what it does not

Get started

A site that gets the phone ringing,
not just a pretty page.

Tell us your trade and the suburbs you cover. We confirm the pages, scope and total in writing before any work starts.

See tradie packages