Cost guide · Australia

How much branding costs in Australia.

Logo makers, design contests, freelancers, studios and agencies all sell something called “branding”. This guide shows what each typically costs, what you should receive, and the costs people forget.

Compare by provider type Costs people forget

Written by Rifat Hasan Rafi, founder of SIX9 Design · Last reviewed 25 September 2026

By provider type

What branding costs, and what you get

Ranges are published by the sources listed, not set by SIX9. They describe typical work at each level; individual quotes vary.

Provider type	Typical price	What you usually get	Source
DIY logo maker or templates	Free, or Canva Pro at A$165 a year for one person	Fast, cheap and editable — but template-based logos are not exclusive to you	Canva
Design contest	Logo contests A$449–A$1,899; logo and brand identity packs A$889–A$3,699 (excluding tax)	Many concepts from different designers, a winner you choose, and a money-back guarantee on contests	99designs
Freelancer	A$500–A$3,000 for a logo	One designer; quality, files and revisions vary widely, so check the portfolio and deliverables	TDS Australia
Fixed-price package	Example: A$899 including GST for a logo and branding package	3 concepts, up to 3 refinement rounds and a brand guide PDF, per the provider’s listing	Design Bees
Small studio or boutique	A$2,500–A$10,000 for a logo	More research and refinement, usually from a small senior team	TDS Australia
Established agency	A$5,000–A$15,000+ for a logo; identity programmes A$20,000–A$50,000+	Strategy, research, naming and broad roll-out across many touchpoints	TDS Australia
SIX9 Brand Launch	A$599–A$1,299 once	Logo suite, colours, type and guidelines, plus a website, first-year domain and hosting, and 10 social post designs	Brand Launch

Figures as published by each source on the date shown under Sources. SIX9 Design is not affiliated with the businesses named; names are used only to identify them. Prices change — check each provider before deciding.

Brand identity

Brand identity and guidelines: the bigger numbers

A logo is one part of an identity. Guidelines and full identity systems are priced separately by most studios and agencies.

What is being bought	Published range	Source
Essential brand identity package	A$3,000–A$8,000	TDS Australia, 2026
Professional brand identity package	A$8,000–A$20,000	TDS Australia, 2026
Comprehensive brand identity	A$20,000–A$50,000+	TDS Australia, 2026
Basic style guide	A$3,000–A$5,000	TDS Australia, 2026
Standard brand guidelines	A$5,000–A$12,000	TDS Australia, 2026
Brand and website package	A$8,000–A$40,000+	TDS Australia, 2026

Source: TDS Australia, published 5 March 2026. These are one studio’s published market ranges, not a survey.

Price drivers

What pushes a branding quote up or down

Two quotes for “a logo” can describe very different amounts of work. These are the main differences.

Research and strategy
Competitor reviews, customer interviews and positioning workshops take time before any drawing starts.
Concepts and revision rounds
Three concepts and two rounds is a very different job from ten concepts and unlimited changes.
What is delivered
A single logo file, a logo suite, or a full identity with colours, typography, patterns, photography style and guidelines.
Applications
Business cards, email signatures, social templates, signage, uniforms, vehicles and packaging are each extra design work.
Who does the work
A marketplace, a solo freelancer, a small senior team or an agency with account managers and strategists.
Timeline
Rushed deadlines usually cost more, and very long projects often include more rounds of stakeholder review.

Deliverables

What a small-business brand identity should include

Whatever you pay, you should be able to hand these files to a printer, a signwriter or your next designer.

A logo suite: primary logo, a simplified version and an icon or mark
Light, dark and one-colour versions
Vector files for print and web-ready files for screens
A colour palette with exact codes
Typefaces, with the licence details for each
Usage rules: clear space, minimum sizes and what not to do
Brand guidelines your team can actually follow
Everyday applications: favicon, social profile images, email signature, business card

Budget for these too

Costs people forget

The design fee is rarely the whole cost of a new brand. Plan for these from the start.

Trade mark registration
IP Australia charges A$250 per class when you use its picklist of goods and services, or A$400 per class with your own wording. TM Headstart, a pre-assessment service, costs at least A$330 per class (IP Australia). Attorney fees are extra if you use one.
Font licences
Some typefaces are free; others need a paid licence for your website, documents or app. Ask which fonts your identity uses and how they are licensed.
Printing and signage
Cards, stationery, signs, vehicle wraps and uniforms are production costs, separate from the design.
Photography
An identity looks its best with photos in the same style. Professional photography is usually a separate booking.
Website, domain and hosting
A new brand usually needs a website to match. Check whether domain and hosting renewals are included after year one.
Ongoing social content
Posts in your new style take time each week. Designed posts from SIX9 cost A$19 each, or A$89 a month for up to 20 designs.

General information, not legal advice. For trade mark advice about your business, speak to a registered trade mark attorney. Canva’s help centre explains why logos built from its templates are not suitable for registration (Canva Help).

Where SIX9 fits

Brand Launch: the brand and the website, at one price

We built our packages for small businesses that need to launch properly, not run a long branding programme. Here is exactly what is and is not included.

What’s included	Essential	Growth	Complete
Price, once	A$599	A$949	A$1,299
Website	Up to 3 pages	Up to 5 pages	Up to 8 pages
Standard domain registration and hosting for the first year	Included	Included	Included
Logo suite, colours, typography and brand guidelines	Included	Included	Included
10 branded social media post designs	Included	Included	Included
Social profile images, cover artwork and account setup guidance	Included	Included	Included
Business card, email signature and favicon designs	Included	Included	Included
On-page SEO, sitemap and search setup	Included	Included	Included
Brand positioning workshop and expanded identity guide	—	Included	Included
Presentation and letterhead templates	—	Included	Included
Brand messaging and website copy direction	—	—	Included
Launch campaign artwork and handover session	—	—	Included
Consolidated revision rounds	1	2	3

Not included: domain and hosting renewals after year one; premium domain purchases and paid third-party software; advertising spend, printing and ongoing social management; custom software and ongoing SEO campaigns. Where others are stronger: a design contest gives you far more concepts, and larger studios offer deeper research and strategy. There is no logo-only package.

Sources

TDS Australia — Brand design pricing in Australia (2026) · published 5 March 2026
99designs — pricing (Australia) · checked 25 September 2026
99designs — Logo & brand identity pack · checked 25 September 2026
Canva — pricing (Australia) · checked 25 September 2026
Canva Help — trade marks and logos · checked 25 September 2026
Design Bees — Logo & Branding Package · checked 25 September 2026
IP Australia — trade mark timeframes and fees · checked 25 September 2026

Found an out-of-date figure? Tell us through the contact page and we will correct it.

How much does a logo cost in Australia?

Anywhere from nothing for a DIY template to A$15,000 or more from an established agency. TDS Australia’s 2026 guide puts freelancer logos at A$500–A$3,000, small studios at A$2,500–A$10,000 and established agencies at A$5,000–A$15,000+. 99designs logo contests start at A$449 excluding tax.

How much does a full brand identity cost?

TDS Australia’s 2026 guide puts brand identity packages at A$3,000–A$8,000 for an essential package, A$8,000–A$20,000 for a professional one and A$20,000–A$50,000+ for a comprehensive programme. What you receive at each level varies, so compare the deliverables list, not just the price.

Why do branding quotes vary so much?

Quotes differ in research and strategy, the number of concepts and revision rounds, how many applications are designed (stationery, signage, packaging, social templates), whether guidelines are included, who does the work and how quickly it is needed.

Is a Canva or template logo good enough to start?

It can be, if you are testing an idea on a small budget. Canva’s own help centre explains that logos made from its templates or stock elements are not exclusive to you, so plan to replace a template logo before you register a trade mark or invest in signage and printing.

Do branding prices include GST?

Not always. 99designs shows prices excluding tax, while Design Bees shows its logo package including GST. Always ask whether a quote includes GST before you compare totals.

What else should I budget for?

Trade mark fees (IP Australia charges A$250 per class with its picklist, or A$400 with your own description), any attorney fees, font licences, printing, signage, photography, and domain and hosting renewals.

What does SIX9 charge for branding?

SIX9 designs brands through Brand Launch packages at A$599, A$949 or A$1,299, paid once. Each includes a logo suite, colours, typography and brand guidelines, a website of up to 3, 5 or 8 pages, first-year domain and hosting, and 10 social post designs. There is no logo-only package.

Keep exploring

Logo design in MelbourneHow we design and launch your logo Brand Launch packagesEvery inclusion, tier by tier Website cost guideWhat a small-business website costs All packages and pricesWebsites, brand, social and quoted services

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