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Client project · Melbourne

Kinley Group Website Case Study

A commercial cleaning company outgrew its one-page website. We rebuilt it as Kinley Group: six clear pages for cleaning and facilities services, and an admin panel the team runs themselves.

Client
Kinley Group
Industry
Commercial cleaning & facilities
Scope
Rebrand, website & admin panel
Kinley Group homepage with the team in navy uniforms and a request a quote button

The brief

Show the full business, not just the cleaning.

Kinley started as Kinley Cleaning Services, with a single-page website made in a site builder. As the business took on waste, hygiene, pest control, grounds and maintenance work, that page could no longer explain what it offered.

The new website needed a name and look that covered everything, a clear page for each part of the business, an easy way to request a quote and a way for the team to keep it all up to date.

Services in this project: Website design · Custom software · Web design in Melbourne

01 · Before & after

Same company. A very different first impression.

Drag the divider to compare the old Kinley Cleaning homepage with the new Kinley Group homepage, both captured at the same desktop size.

The previous Kinley Cleaning Services homepage
The new Kinley Group homepage
BeforeAfter
BrandKinley Cleaning Services

Kinley Group

WebsiteOne page on a site builder

Six purpose-built pages

ServicesA short list on the homepage

9 service groups with details

UpdatesEdited in the builder

Its own admin panel

02 · Every page

Six pages, each with one job.

Full-length screenshots of the live website. Choose a page, then scroll inside the window to see it from top to bottom.

Kinley Group home page, full length

Home. One clear message, the industries Kinley cleans, every service at a glance and a quote request at the end.Scroll inside the window to see the whole page

Visit the live website

03 · On a phone

Built for the people who search on the go.

Most cleaning enquiries start on a phone. The old homepage and the new one, side by side. Scroll inside each phone.

The previous Kinley Cleaning homepage on a phone
BeforeKinley Cleaning
The new Kinley Group homepage on a phone
AfterKinley Group

What changed for Kinley

A website that keeps up with the business.

A brand that fits the business

Kinley had grown past cleaning alone. The Kinley Group name and navy identity now cover cleaning and facilities services together.

Services people can find

Each service group has its own place and a details view, so a facilities manager can check scope before calling.

Content the team controls

Pages, services, industries, images and enquiries are all managed from a private admin panel, with no builder or developer needed.

04 · Admin panel

The team updates the site themselves.

Behind the website is a private admin panel made for Kinley. Every page, service, industry and photo can be changed there, and quote requests from the website arrive in its inbox.

The site runs on its own server, so it loads quickly and Kinley owns all of its content.

01

Page content

Edit every section of every page, including headlines, text and buttons.

02

Services & industries

Add, reorder and describe service groups and the sectors Kinley cleans.

03

Media library

Upload and swap the photos used across the site.

04

Enquiries inbox

Every quote request from the website, in one table.

Your project

Has your business outgrown its website?

Start your project