A referral-first website, refreshed brand and local search foundation for an NDIS disability support provider in south-east Melbourne.
Client
PrimeEdge Aravia
Industry
NDIS disability support
Scope
Brand, website, SEO & referrals
The brief
Make it easy to refer a participant, and easy to trust the provider.
PrimeEdge Aravia supports self-managed NDIS participants from Endeavour Hills. Its old WordPress site no longer matched the business: search results still showed an old phone number and out-of-date location details.
The new website had to explain the supports plainly, show which Melbourne areas are served, give every type of referrer the right form, and build a search foundation without claiming more than the business offers.
The refreshed mark pairs a participant and support worker with a growing leaf. Deep and soft purples carry the brand, with two fresh greens as accents, and the same palette runs through the website, forms and social posts.
02 · Website & search pages
One page for each support, suburb and referrer.
A custom Next.js site with a clear homepage, a services overview and ten landing pages mapped to how participants, families and professionals search. Each page has its own title, description, FAQs and structured data, and links to the referral form.
Services
Daily living support
Household tasks
Independence support
Transport & community access
Local areas
NDIS provider Melbourne
South-East Melbourne
Endeavour Hills
Referrers & trust
Support coordinator referrals
Hospital discharge support
About PrimeEdge Aravia
03 · Referrals & assistant
Every inquiry reaches a person.
The referral page asks one question first: who is getting in touch? The form then shows only the fields that pathway needs, so a support coordinator is not asked a family’s questions.
Forms were first routed through the conversational AI workflow, which could fail on already-confirmed referrals. SIX9 moved them to direct, authenticated email delivery and kept the assistant for questions.
01
Six inquiry types
Support coordinator, hospital or discharge, participant, family or carer, callback and general inquiries each show only the fields that pathway needs.
02
Direct email delivery
Submissions are validated on the server, spam-checked and sent straight to the business inbox, so a referral never depends on a chatbot.
03
Website assistant
“Ask PrimeEdge” answers questions about supports, service areas and referral pathways through the client’s existing n8n workflow.
04
Privacy by default
The assistant asks visitors not to share NDIS numbers or health details, and shows the phone number and referral form if it is unavailable.
04 · Social & Google presence
The same story, wherever people find PrimeEdge.
A series of Instagram posts introduces each support in the new brand, with the main phone number on every post.
SIX9 also checked the Facebook page and Instagram profile, and brought the verified Google Business Profile in line with the website: Victorian service areas, phone numbers, website link, opening hours and the service list.
Checked, not assumed
What was verified on the live site.
15 pages checked live
In the 17 September 2026 audit, every canonical page returned HTTP 200 with its own canonical URL, a meta description, index/follow and structured data that parses without errors.
Search Console set up
Domain property verified, sitemap submitted and read successfully, and Google’s URL inspection confirmed the homepage is indexed.
Old URLs preserved
Pages from the previous WordPress site now redirect permanently to the closest current page, so older links and bookmarks still land somewhere useful.
Form delivery verified
Referral forms now email the business inbox directly. A labelled test referral arrived on 23 September 2026, with no participant data used.
Search engines decide crawl timing and rankings, so no ranking, traffic or lead figures are claimed here.
Process
From first build to verified handover.
The work ran in stages, and each one was checked on the live site before the next began.
Late August 2026
Website build
Design, build and launch of the new Next.js site on Vercel, with its own lifestyle photography and service-area map.
Late August 2026
Referrals & assistant
Referral, callback and secondary forms, plus the website assistant connected to the client’s n8n system.
September 2026
SEO & Google
Ten search landing pages, structured data, analytics, Search Console, legacy redirects and a Google Business Profile tidy-up.
September 2026
Brand & social
A refreshed logo and colour palette, applied across the website and a series of Instagram posts.
