Client project · Melbourne
Kinley Group Website Case Study
A commercial cleaning company outgrew its one-page website. We rebuilt it as Kinley Group: six clear pages for cleaning and facilities services, and an admin panel the team runs themselves.
- Client
- Kinley Group
- Industry
- Commercial cleaning & facilities
- Scope
- Rebrand, website & admin panel

The brief
Show the full business, not just the cleaning.
Kinley started as Kinley Cleaning Services, with a single-page website made in a site builder. As the business took on waste, hygiene, pest control, grounds and maintenance work, that page could no longer explain what it offered.
The new website needed a name and look that covered everything, a clear page for each part of the business, an easy way to request a quote and a way for the team to keep it all up to date.
Services in this project: Website design · Custom software
01 · Before & after
Same company. A very different first impression.
Drag the divider to compare the old Kinley Cleaning homepage with the new Kinley Group homepage, both captured at the same desktop size.


Six purpose-built pages
9 service groups with details
Its own admin panel
02 · Every page
Six pages, each with one job.
Full-length screenshots of the live website. Choose a page, then scroll inside the window to see it from top to bottom.

Home. One clear message, the industries Kinley cleans, every service at a glance and a quote request at the end.Scroll inside the window to see the whole page
03 · On a phone
Built for the people who search on the go.
Most cleaning enquiries start on a phone. The old homepage and the new one, side by side. Scroll inside each phone.


What changed for Kinley
A website that keeps up with the business.
A brand that fits the business
Kinley had grown past cleaning alone. The Kinley Group name and navy identity now cover cleaning and facilities services together.
Services people can find
Each service group has its own place and a details view, so a facilities manager can check scope before calling.
Content the team controls
Pages, services, industries, images and enquiries are all managed from a private admin panel, with no builder or developer needed.
04 · Admin panel
The team updates the site themselves.
Behind the website is a private admin panel made for Kinley. Every page, service, industry and photo can be changed there, and quote requests from the website arrive in its inbox.
The site runs on its own server, so it loads quickly and Kinley owns all of its content.
Page content
Edit every section of every page, including headlines, text and buttons.
Services & industries
Add, reorder and describe service groups and the sectors Kinley cleans.
Media library
Upload and swap the photos used across the site.
Enquiries inbox
Every quote request from the website, in one table.
Your project